Technology-Powered Self-Service Leasingĭifferent types of technologies are available to optimize a self-service community and keep things running smoothly, from leasing to living. Here is what this future looks like and some of the key elements to make self-service living work. Simplified building designs, smart home capabilities, self-guided tour technologies, and interactive maps power a self-service experience with limited resources and personnel on-site. While not drastically changing building design, it does have an impact on leasing office size, configuration, and other considerations, like wayfinding signage, to support the ease of touring.” “For residents who prefer an unaccompanied option, these self-service concepts and different technologies really streamline processes. “Some residents prefer self-service and don’t actually want someone alongside them when they’re touring a community,” says Karen Hollinger, senior vice president of strategic initiatives at AvalonBay. Since technology can support and optimize self-service concepts, leasing teams can often support prospects remotely, leaving behind unused office space. renters said they would embrace a self-guided tour if it was available, and only 17% said they wouldn't like to tour without an agent.Ī new, efficient way of apartment leasing is underway and accompanied by a greater need to implement technology to support self-guided tours and self-service living. According to a 2020 study by Statista, more than 80% of U.S. Younger demographics prefer self-touring, and that was the case even before the pandemic. As owners and operators are learning that prospects and residents have become much more comfortable with self-service concepts, they are switching gears to accommodate these preferences and modernize operations. But a shift is emerging in renter preferences and the multifamily mindset on what apartment leasing and living could be. Sam Kittner Photographer Features at AvalonBay's Kanso Twinbrook in Rockville, Maryland, are streamlined to complement residents' busy lives.Īpartment communities traditionally have had a designated leasing office and prevalent on-site teams.
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